Saxton Horne Design Team Receives ADDY Accolades

April 13th, 2018

On Saturday, March 17th, the Utah chapter of the American Advertising Federation hosted their annual ADDY Awards banquet to “recognize creative excellence in the art of advertising”. We’re incredibly excited to announce that Saxton Horne walked away with three Silver ADDYs for 2017, for work the agency had done for a Bicycling Magazine national print campaign for the Larry H. Miller Tour of Utah, a TV spot promoting local fiber optic provider UTOPIA Fiber, and our own S/H 2017 Christmas party invitations.

Including more than 40,000 members across the US that represent all the disciplines that work in advertising, the American Advertising Federation (AAF) is a national organization that dates back more than 100 years. It’s significance in the advertising industry comes from the programs and initiatives it operates, including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.

The three projects Saxton Horne was awarded silver for showcase some of the best work we produced as an agency in 2017. Our Christmas party invitations were casino night themed. Each employee’s invitation included special Saxton Horne branded casino tokens that also highlighted the evening’s purported raffle grand prize trip to the Golden Buffalo Casino Restaurant and Motel in Lower Brule South Dakota—not a location that screams grand prize trip.

In 2016, UTOPIA Fiber, Utah’s local fiber optic provider, gave our agency the opportunity to produce a 30 second animated TV spot touting the speed and reliability of their service as the greatest pairing in history. The ad was so well received that UTOPIA asked for a follow up in 2017. Working again with a talented New York illustrator, Laura Alejo, we created a sequel to the original spot that was just as clever, funny, and well designed as the first.

Our final winning entry was a campaign of print ads featured in Bicycling Magazine for the Larry H. Miller Tour of Utah. These ads showcase the sheer grit of the seven day pro event—which brings teams to Utah from all around the world—as well as the incredible natural beauty of Utah as the backdrop for the race.