Why’d I Buy That? Is an advertising-themed podcast hosted by Ryan Croker and Abraham Sloan. In each episode, we explore and examine the impulses and influences behind the things we buy—the principles and pitfalls, the economics and execution, the history, stories and psychology that make ads and advertising so powerful. If you’ve ever been curious about anything from packaging design to radio jingles, Why’d I Buy That? provides an entertaining and insightful look at an industry that permeates every element of modern life.