Making All the Difference
Inhale the deep, rich aroma of brand differentiation as Ryan and Abe discuss how cigarettes helped play a role in advertising history. Then, determine if you can determine the difference between Coke and Pepsi by sound. (Ryan fails miserably). If you get that far, you’ll encounter the longest-running TV commercial of all time and what makes it so memorable. Notable quotes: “Tennis players will buy anything. They have very little judgement.” “Devout Pepsi households that only drink it on Easter and Christmas.” “When scientists are not being scientists, they relax in their FMRI machine.”
Like What You Heard?
Our Version of the Odd Couple
Ryan Croker
Often described as having “a perfectly adequate voice” and “very dark hair,” Ryan Croker is a Senior Copywriter at Saxton Horne and co-host of “Why’d I Buy That?” Ryan Honed his banter skills as part of Brigham Young University’s famed sketch comedy group Divine Comedy. At the same time, he earned an MFA in Creative Writing, teaching persuasive writing to college freshmen, a compliment to his BA in History. Ryan has worked in the advertising industry for 8 years, at Saxton Horne for 4 of them. In his off time, he works on writing fiction and playing video games with his children.
Abraham Sloan
Nicknamed “Mudflap,” this mild-mannered video producer of no fixed hairstyle is grate with cheese and has never once been mistaken as even a lesser Baldwin brother. DJ, blacksmith, ornithologist and amateur UN delegate. Spent college summers working with basketballs for farmers. Has only ever googled his name. Interned briefly in the pogo stick aftermarket. Won an injunction against medium tobacco and big tortilla. Sagittarius. Hopscotch references upon request.
