Taking a (Mental) Shortcut
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and then dies and leaves their money to a plucky youth.”
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Our Version of the Odd Couple
Often described as having “a perfectly adequate voice” and “very dark hair,” Ryan Croker is a Senior Copywriter at Saxton Horne and co-host of “Why’d I Buy That?” Ryan Honed his banter skills as part of Brigham Young University’s famed sketch comedy group Divine Comedy. At the same time, he earned an MFA in Creative Writing, teaching persuasive writing to college freshmen, a compliment to his BA in History. Ryan has worked in the advertising industry for 8 years, at Saxton Horne for 4 of them. In his off time, he works on writing fiction and playing video games with his children.
Nicknamed “Mudflap,” this mild-mannered video producer of no fixed hairstyle is grate with cheese and has never once been mistaken as even a lesser Baldwin brother. DJ, blacksmith, ornithologist and amateur UN delegate. Spent college summers working with basketballs for farmers. Has only ever googled his name. Interned briefly in the pogo stick aftermarket. Won an injunction against medium tobacco and big tortilla. Sagittarius. Hopscotch references upon request.