Join Abe and Ryan as they journey back to 350 B.C. to apply the idea of Aristotle to modern advertising. Learn about the three points of the rhetorical triangle—Ethos, Pathos, and Logos, and how these appeals to credibility, emotions, and logic make all the difference in persuasion. Discover how a cheeseburger could be marketed based on each technique.
Our Version of the Odd Couple
Often described as having “a perfectly adequate voice” and “very dark hair,” Ryan Croker is a Senior Copywriter at Saxton Horne and co-host of “Why’d I Buy That?” Ryan Honed his banter skills as part of Brigham Young University’s famed sketch comedy group Divine Comedy. At the same time, he earned an MFA in Creative Writing, teaching persuasive writing to college freshmen, a compliment to his BA in History. Ryan has worked in the advertising industry for 8 years, at Saxton Horne for 4 of them. In his off time, he works on writing fiction and playing video games with his children.
Nicknamed “Mudflap,” this mild-mannered video producer of no fixed hairstyle is grate with cheese and has never once been mistaken as even a lesser Baldwin brother. DJ, blacksmith, ornithologist and amateur UN delegate. Spent college summers working with basketballs for farmers. Has only ever googled his name. Interned briefly in the pogo stick aftermarket. Won an injunction against medium tobacco and big tortilla. Sagittarius. Hopscotch references upon request.