LARRY H. MILLER FORD DRAPER
The Ford King
THE CHALLENGE
Make the Customer First
Larry H. Miller Ford in Draper opened a new state-of-the-art facility in 2018. With a new, large facility and plenty of inventory the dealership needed to increase awareness and sales. Every car dealership wants customers to feel they are valued. The challenge is convincing the customer the dealership has their best interest at heart.
THE SOLUTION
Feel Like a King
Rather than using typical testimonials and tired slogans, the agency created a campaign that uses humor to exaggerate the effects of buying from Larry H. Miller Ford in Draper. TV spots were created that show happy customers that think they are “royalty” because they bought at the dealership. The campaign helped the dealership to become one of the top dealerships in Utah.
