LARRY H. MILLER HONDA MURRAY
Price Protection
THE CHALLENGE
Make Price Matching Interesting
Larry H. Miller Honda in Sandy had a simple, price matching guarantee. The price strategy was boring but effective. The agency’s challenge was to create a campaign advertising the price protection guarantee and make it memorable and compelling.
THE SOLUTION
We Can’t Protect You from Everything
The solution the agency created was a simple campaign capturing awkward everyday accidents as recorded by security cameras. The ads show someone walking into a window, a delivery man’s pants falling down and a spaghetti collision. A fun, simple campaign produces a smile while driving home the promise of the price protection guarantee.
