NATURAL HISTORY MUSEUM OF UTAH
Extreme Mammals
THE CHALLENGE
Create Something
From Nothing
The Natural History Museum of Utah's exhibit of Extreme Mammals featured several examples of prehistoric and contemporary mammals which over time have adapted to their environment in unique ways. Working without images of prehistoric mammals, the agency was able to create an innovative campaign that raised awareness and drove traffic for the exhibit.
THE SOLUTION
Frankenstein Mammals
The agency created unique images from multiple photographs of living mammals. Paired with compelling typography the images of these extreme mammals, staring directly at the viewer, drew consumer eyeballs, successfully promoted the exhibit and met the museum’s attendance goals.
