NATURAL HISTORY MUSEUM OF UTAH

Extreme Mammals

THE CHALLENGE

Create Something
From Nothing

The Utah Natural History Museum’s exhibit of Extreme Mammals featured several examples of prehistoric and contemporary mammals which over time have adapted to their environment in unique ways. Working without images of prehistoric mammals, the agency was able to create an innovative campaign that raised awareness and drove traffic for the exhibit.

THE SOLUTION

Frankenstein Mammals

The agency created unique images from multiple photographs of living mammals. Paired with compelling typography the images of these extreme mammals, staring directly at the viewer, drew consumer eyeballs, successfully promoted the exhibit and met the museum’s attendance goals.