Make Buying a RAM More Fun
RAM dealerships are known for giving their customers great deals. Larry H. Miller Dodge RAM in Tucson wanted a campaign that would separate them from their competitors, but they had no true differentiators. The challenge was to take a Dodge dealership that was comparable to other Dodge dealerships and make it stand out.
The agency created a campaign that showed customers screaming for joy when presented with a deal by the salesperson. The ads were impossible to ignore. Customers screaming and people in the dealership refusing to acknowledge anything is happening. Or the innocent bystander freaking out when they hear the screams. The campaign was ridiculous, fun and effective.