LARRY H. MILLER DODGE RAM TUCSON

UnReal Deals

THE CHALLENGE

Too Good to be True?

Jeep dealerships are often given more freedom by the OEM to offer competitive pricing to their customers. Consumers typically don’t trust car dealerships when they say they’re giving them a great deal. The agency’s job was to convince the customer that you get a great deal at Larry H. Miller Chrysler Jeep in Tucson.

THE SOLUTION

UnReal Deals

By calling the deals UnReal, the campaign immediately makes consumers take notice. The TV spots showing Sasquatch at the dealership, with experts denying his presence, immediately grab the viewer’s attention. Pairing Sasquatch with Unreal Deals made the campaign, memorable and entertaining and, more importantly, helped the dealership stand out from the competition.