UTAH JAZZ
City Jersey Launch
THE CHALLENGE
Launch a Nike Designed Utah Jazz Jersey
The NBA partnered with Nike to create City Jerseys for the Jazz. Saxton Horne was tasked with creating a video to unveil the new Utah Jazz jersey. The brief was pretty simple, make Jazz fans feel included, make them feel like the jersey was theirs.
THE SOLUTION
Showcase Utah
Taking inspiration from the red-rock landscapes of Utah depicted on the new Jazz jersey, the agency embarked on a state-wide, road-trip to capture video of the people and the landscape of our beautiful state. The theme-song “You Are Gold” was acquired to enhance the emotional footage. The final video helped showcase the pride of the Utah fan and their affection for the new jersey.
